Last March 2009, the ad for the movie "Wanted", featuring Jolie, has joined several online casino advertisements in being pulled from distribution by the Advertising Standards Authority.
The British agency responsible for administering standards for advertising has added actress Angelina Jolie to their humorless list of targets. The ad for the movie "Wanted", featuring Jolie, has joined several online casino advertisements in being pulled from distribution by the Advertising Standards Authority.
The British agency responsible for administering standards for advertising has added actress Angelina Jolie to their humorless list of targets. The ad for the movie "Wanted", featuring Jolie, has joined several online casino advertisements in being pulled from distribution by the Advertising Standards Authority.
The ASA previously made news for ordering a Ladbrokes online gambling commercial barred after a single complaint was registered in a nation of over sixty million. The ad humorously compared gambling to swimming with sharks as a safe way to find excitement.The ad with Jolie showed her shooting guns while exposing her bare back, which the commission said "could be seen to condone violence by glorifying or glamorizing the use of guns."
The ad also shows Jolie curving the path of bullets with her mind, and shooting into a car while upside down in a car flipping over the first. The commercial clearly displays a humorous and fantastic setting, but the ASA seems to take all scenes literally.
The agency has also banned a Requestabet.com ad which made joking comparison between gambling and investing in the stock market. At the time, one critic declared the ASA correct, saying tongue-in-cheek that the market was no laughing matter and investors were probably angry they hadn't wagered their money instead.
Media analyst Howard Bunker says, "The ASA should probably review the spots for “Mr. and Mrs. Smith.” After all, they show a husband and wife gleefully trying to kill each other, which may promote domestic violence. And what about Beowulf? Naked Jolie morphing into a monster? Talk about misogynous."No word was available on whether Parliament had instructed the ASA to get a life.
